About EFG Advisory
Independent finance expertise for vacation rental business owners.
EFG Advisory is a specialist corporate finance practice for vacation rental and property management companies. We bring the rigour of transaction advisory to everyday questions: which properties and owners make money, where costs creep in, what the business is worth and how to grow that value.
Clients range from founder-led operators to luxury and multi-market portfolios across the Americas, Europe and the Middle East.
Why EFG
Transaction-grade analysis, applied to running the everyday business.
Industry specialisation
We focus on vacation rental and property management businesses, including luxury and multi-market operators. No learning curve on your model.
Buyer's-eye view
Years of due diligence and deal work mean we look at your numbers the way an investor or acquirer would.
Practical, not theoretical
Every finding ends in a clear action, a priority and an estimated impact, so you know exactly where to focus first.
Senior from start to finish
You work directly with the founder. No hand-offs to junior teams.
Discreet by default
Your numbers, owners and plans stay confidential, in advisory work and in transactions.
Founder
Efe Gurocak
Corporate finance advisor
Efe Gurocak is a corporate finance advisor with more than ten years of experience across multiple industries. He began his career at EY Transaction Advisory Services and built on that foundation through M&A and strategic advisory work, later specialising in the vacation rental sector.
Efe holds an M.S. in Global Business from Pepperdine University, Graziadio School of Business, and a B.A. from Koç University. He is fluent in English, Spanish and Turkish.
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